Address database users are required to process the NMI in their databases.
How long before the mailings stop?Īs soon as KVK has activated the NMI (within a few working days) and the address database users have processed this, the number of mailings should drop.
So if you want to prevent receiving unwanted mail or visits, you would do well to activate the NMI directly upon registration. And so they will remain, unless they get regular database updates from KVK. Activating the NMI at a later date usually has little noticeable effect: if you wait until, let us say, some months after your registration, many organisations will already have recorded your details in their files. When you register in the Business Register, you can activate the NMI straightaway. Use the (Dutch only) form for switching the non mailing indicator on or off. For instance, Google has a policy not to include any companies that have activated the NMI on Google Maps.
Read more about this in the article How to limit unwanted commercial solicitation.Ĭan I be found easily after activating the NMI?Īctivating the NMI will make your company details less visible. The Telecommunications Act does offer some protection against unwanted email and phonecalls. Companies and organisations use the public data found in the Business Register to do so. Once you have registered your company, you will inevitably be approached. The NMI does not shield you from offers and ads sent through email, phone, direct messaging or WhatsApp. Netflix cancels First Kill after one season USS Frank Cable AS40 arrives in India on week-long visit US blacklists Putins rumoured girlfriend in latest round of sanctions Study: Warmer oceans lead to release of methane from Seabeds Demi Lovato explains why she is using she/her pronouns again CWG 2022, Day 6: Cricket, Hockey, Boxing, Weightlifting to witness some exciting matches Shifting to. The protection offered by the NMI is limited to physical mail and door-to-door visits. it is impossible to guarantee your address details will never be used for marketing campaigns or other unsolicited mail. And businesses can use the Business Register data to check business relations' data, or to look for potential new customers - you may want to do so yourself.Īnd as other resources are available as well - yellow pages, websites, etc. Many organisations are continuously updated on any changes in the Business Register, including new registrations. After all, the Business Register is a public register and available 24/7. There is no guarantee that you will no longer receive any unwanted mail or sales visits. Once you have activated the NMI, both your Business Register extract and the information on the Netherlands Chamber of Commerce KVK website will specify this. By doing so, you indicate that you do not want to receive unsolicited mail or sales visits. If you do not want to be approached by businesses and organisations sending you physical mail or visiting your registered address, you can activate the Non Mailing Indicator or NMI. And when we talk to those all those creators, they’re even more tied to ads: their distribution platforms like TikTok and YouTube are all ad-supported, and ads make up a huge portion of their revenue.How does the Non Mailing Indicator work? This article explains how it can help to reduce the amount of mail and visits to your registered address.
Google and Meta’s entire consumer business is ads. And then the platform companies we all depend on mostly run on ads. After all, you can start a company and invent a great product, but you still need to market it: you need to tell people about it and eventually convince them to buy it. But one thing that always strikes me in all these conversations is how little any of us really pay attention to the advertising industry and how deeply connected it is to almost every other modern business. We talk to a lot of CEOs and heads of product, we’ve had chief legal officers and chief marketing officers on the show, and you all know how much I love talking to people in the creator industry. One of the ways I think about Decoder is that we’re just taking a tour through all the parts of running a modern business.